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At Ventura TRAVEL, we believe in being open about how we work and the tools we use.
Artificial Intelligence (AI) is rapidly changing the world, and we want to be transparent about how we’re embracing it. We want to share why we use AI tools so thoughtfully, and how we’re preparing for the future together.
Our mission remains unchanged: We still create and support travel brands that make the world better. With AI, we can do this faster, more efficiently, and with even greater impact — while keeping people at the center.
AI is not an experiment at Ventura — it is already part of how we operate, learn, and scale.
We are committed to using AI in a way that is fully aligned with our core values of Fun, Fair, and Focus.
Empowering People, Not Replacing Them: AI helps remove repetitive work, surface better options, and improve reliability, so teams can focus on judgment, creativity, and care.
We don’t use AI for its own sake: We use it where it clearly improves quality and clarity, and avoid it where it would dilute responsibility.
Continuous Learning and Improvement: We invest in ongoing training and encourage our team to explore AI’s potential, always with guidance and support.
Environmental Responsibility: We recognize AI’s environmental impact and are committed to monitoring and minimizing our footprint.
Responsible use is not a constraint — it’s what allows AI to meaningfully improve human work.
HELPING HUMANS THRIVE
Automation doesn’t replace people — it unlocks them. When AI handles repetitive tasks, team members can focus on what really matters: human interaction, empathy, and making a real impact.
This means:
BENEFITS FOR PARTNERS AND TRAVELLERS
The same principles that benefit our teams also directly benefit our partners and travelers.
These outcomes are not accidental. They are driven by a clear set of internal AI principles.
As AI becomes part of everyday work, it must also be reflected in how we evaluate contribution.
In the next few years, every role will have AI contributions in their quarterly reviews, which will impact: Growth Promotion Compensation
Everyone can grow. No coding needed – just curiosity and the right mindset.
We are not waiting to see how AI will change travel; we are shaping that change ourselves.
AI is one of many tools we use to make travel more meaningful, sustainable, and accessible. By staying true to our values and working together with our partners, we are excited to shape the future of travel responsibly.
Thank you for being part of this journey.
We are Ventura TRAVEL – Where the future of travel is built.
P.S. And yes, this website was created with the help of AI.