Ventura Travel - AI Manifesto

We still create and support travel brands that make the world better. What’s new is how: we use AI to support our people, not replace them. We prototype boldly, learn fast, and move with purpose. AI helps us go further, faster – and have more fun doing it.

Automation doesn’t replace people – it unleashes them. When AI handles repetitive tasks, vMembers can focus on what really matters: human interaction, empathy, and making a real impact.

The result:

• More time for meaningful work
• More energy to make a difference
• More fun in the process

• Customer Service – from handling tasks to delivering personal care
• After sales – from reactive to proactive traveler delight
• Partnerships – from passive replies to trusted relationships
• Operations – from processing reservations to shaping Fair partnerships
• Training – from static material to dynamic and fun learning experiences
• Roadshow Coordinator – running live brand events across Europe
• Company Awards Manager – helping Ventura win major awards
• Reputation Manager – working with media, influencers, and brand ambassadors
• AI Coach – helping vMembers build their own, custom-made smart workflows
• VSocial Project Coordinator – enabling meaningful and Fair local impact
• Experience Creator – turning ordinary moments into vPlus experiences

We work smarter to focus on what really counts. We create roles that are not just productive, but fun and exciting. Everyone with a growth mindset can grow here.

In the next few years, every vMember will have AI contributions considered in their quarterly reviews, which will impact:

• Growth
• Promotions
• Compensation

Everyone can grow. No coding needed – just curiosity and the right mindset.

Levels

• AI Blockers – passive on AI ideas, block initiatives
• AI Basics – writes, summarizes, works with vBot
• AI Advanced – proactively supports AI initiatives / creates simple customGPTs
• AI Creator – builds multi-node workflows/agents with expert support
• AI Professional – helps others automate, removes blockers
• AI Crack – builds solo, iterates fast, drives major impact

AI consumes a lot of energy – that’s a fact. We know the environmental cost is real.

Our stance:

• Partner with sustainable providers
• Choose efficient models
• Acknowledge the impact – aim to reduce it

If sustainability is your top priority and AI doesn’t align with that, we respect that. You need to work in a place that matches your values. That’s your choice. We’ve made ours.