Tourism Board Partnerships

Reaching destinations the right way: for and with the local community

Partnering with tourism boards to build sustainable demand

One of the things we at Ventura TRAVEL love to do: collaborating with tourism boards around the world! Together with the local experts, we want to increase responsible, experience-driven travel to their regions. We turn our back on mass tourism, and instead build highly specialised brands that emotionally connect travelers to places, the people who live there, and their culture. This allows us to help destinations to attract more visitors, increase quality arrivals, and position lesser-known regions responsibly on the global tourism map.

What we offer tourism boards

Successful past collaborations with global tourism boards

Who we already worked with

Embratur: Brazil’s official tourism agency, promoting sustainable and immersive travel experiences. We have successfully partnered with them to showcase Brazil’s nature and culture to travelers.

ProColombia: Colombia’s tourism and investment agency, highlighting regional culture and natural wonders. Our collaborations have helped attract responsible travelers seeking meaningful Colombian experiences.

Hong Kong Tourism Board: Promotes Hong Kong as a vibrant destination blending culture and innovation. We’ve partnered on campaigns highlighting immersive, responsible travel experiences.

PromPeru: Peru’s official tourism agency, promoting the country’s rich culture, nature, and community-based experiences. We’ve partnered with them to bring travelers closer to authentic Peruvian adventures.

Emilia-Romagna: Regional tourism authority in Italy emphasizing local culture, gastronomy, and community-based travel. Collaborations with them have successfully showcased authentic Italian experiences to discerning travelers.

Visit Costa Rica: Costa Rica’s tourism board, known for eco-tourism and conservation-led travel. We’ve worked with them to bring visitors to nature-rich, sustainable adventures.

Chile Travel: Chile’s national tourism board, focused on adventure and community-led experiences. Together, we’ve promoted authentic Chilean journeys that go beyond conventional tourism.

What tourism boards say

Jew Patrouchev

PROCOLOMBIA

Working with Ventura Travel and its tour operator brand Viventura has consistently been a very professional and respectful experience. The partnership is clearly focused on results, with well-defined goals and transparent, open communication throughout the process. This clarity and reliability create trust, make collaboration efficient, and make both Ventura Travel and Viventura strong long-term partners.

Why responsible travel is the foundation of our partnerships

Even before our first trip in 2002 we started supporting local communities through what later became the V Social Foundation, showing that responsibility was – and continues to be – an integral part of our DNA. Tourism boards aligned with ethical, sustainable, and socially valuable travel see Ventura TRAVEL as a long-term strategic amplifier.

Today, across all brands:

Small groups, real encounters

Our small-group trips foster genuine, respectful exchanges. Travelers meet people on eye-level, creating meaningful moments that support cultural understanding and strengthen local communities.

Partnered with locals

We work closely with regional guides, artisans, homestays and community projects. These direct partnerships ensure fair benefits for the destinations, preserve local expertise and create more authentic travel experiences.

Certified responsible

For over a decade, our brands have been independently certified for responsible tourism. This long-term commitment guides our decisions and keeps our impact transparent and accountable.

Fair & balanced itineraries

Every itinerary balances traveler enjoyment with fair local benefit. We design our trip activities to avoid overuse, respect local rhythms and ensure tourism adds value where it matters most.

Real-life impact

Our mission continues through V Social’s community-based tourism work and Forest Guardians’ conservation efforts, strengthening both cultural resilience and biodiversity protection across our destinations.

Long-term development

We invest in collaborations designed to last for years that help destinations grow sustainably. By supporting education, infrastructure and community capacity, we ensure benefits last far beyond a single trip.

Want to work with us? This is what we look for in partners

Want to work with us?

We collaborate best with boards that aim to:

➔ Promote nature-based or community-led travel ➔ Strengthen regional equity beyond mass tourism ➔ Attract responsible, experience-seeking travelers ➔ Co-invest in product development & campaigns ➔ Build long-term brand alignment rather than short-term volume

The steps: This is how we build a Partnership

Alignment Call: Discuss destination goals, brand fit, regional focus, and target markets (DACH, French, UK, or Global English).

Destination Analysis: Assess strengths, sensitivities, and opportunities with local stakeholders.

Concept Development: Co-create trip positioning, marketing angle, FAM strategy, and launch roadmap.

Execution: Build itineraries, produce content, run press/FAM trips, and launch campaigns.

Impact Review: Measure demand, bookings, media reach, and destination awareness.

Scale & Expand: Extend to new regions, seasons, or traveler segments based on results.

Let’s grow your destination – the right way!

Get in touch with us!

If your destination seeks travelers who value culture, respect communities, and return home as ambassadors — we’d love to explore how we can build something meaningful together.

Im viventura-Büro mit André, dem Gründer

Learn more about our approach to responsible travel

Check out our plans for the future!

Partnering with tourism boards to build sustainable demand

What we offer tourism boards

🤝 Co-created marketing with long-term vision

Benefit from our whole package: Google and Socials ads, dedicated, SEO-optimised landing pages, features in our newsletters, and more – reaching people in ways that feel personal and meaningful! Like this, we're setting your destination up for long-lasting impact.

🌍 Region-focused brands with highly segmented audiences

We operate dedicated destination brands each with their own identity, attracting travelers already deeply interested in specific regions. This allows highly targeted, culturally resonant campaigns rather than broad, unfocused outreach.

📈 Precise positioning that builds desire

We turn your region into an emotionally charged travel destination through sharp positioning, authentic storytelling and clear brand alignment, tailored for German-, French- and English-speaking audiences.

📰 Media collaborations & authentic field insights

We support journalist partnerships and joint activations that result in credible, experience-driven coverage. We're talking about real encounters and lived stories that resonate with region-interested travelers.

Successful past collaborations with global tourism boards

Who we already worked with

Embratur: Brazil’s official tourism agency, promoting sustainable and immersive travel experiences. We have successfully partnered with them to showcase Brazil’s nature and culture to travelers.

Hong Kong Tourism Board: Promotes Hong Kong as a vibrant destination blending culture and innovation. We’ve partnered on campaigns highlighting immersive, responsible travel experiences.

Visit Costa Rica: Costa Rica’s tourism board, known for eco-tourism and conservation-led travel. We’ve worked with them to bring visitors to nature-rich, sustainable adventures.

Chile Travel: Chile’s national tourism board, focused on adventure and community-led experiences. Together, we’ve promoted authentic Chilean journeys that go beyond conventional tourism.

What tourism boards say

Jew Patrouchev

PROCOLOMBIA

Why responsible travel is the foundation of our partnerships

Today, across all brands:

Small groups, real encounters

Our small-group trips foster genuine, respectful exchanges. Travelers meet people on eye-level, creating meaningful moments that support cultural understanding and strengthen local communities.

Partnered with locals

Certified responsible

For over a decade, our brands have been independently certified for responsible tourism. This long-term commitment guides our decisions and keeps our impact transparent and accountable.

Fair & balanced itineraries

Every itinerary balances traveler enjoyment with fair local benefit. We design our trip activities to avoid overuse, respect local rhythms and ensure tourism adds value where it matters most.

Real-life impact

Long-term development

Want to work with us? This is what we look for in partners

Want to work with us?

We collaborate best with boards that aim to:

The steps: This is how we build a Partnership

Alignment Call: Discuss destination goals, brand fit, regional focus, and target markets (DACH, French, UK, or Global English).

Destination Analysis: Assess strengths, sensitivities, and opportunities with local stakeholders.

Concept Development: Co-create trip positioning, marketing angle, FAM strategy, and launch roadmap.

Execution: Build itineraries, produce content, run press/FAM trips, and launch campaigns.

Impact Review: Measure demand, bookings, media reach, and destination awareness.

Scale & Expand: Extend to new regions, seasons, or traveler segments based on results.

Let’s grow your destination – the right way!

Get in touch with us!

If your destination seeks travelers who value culture, respect communities, and return home as ambassadors — we’d love to explore how we can build something meaningful together.

Learn more about our approach to responsible travel

Check out our plans for the future!