The Founder Story of Ventura TRAVEL

Ventura TRAVEL began with a belief: travel should change lives — not just for travelers, but for the people and places they visit. Long before it became a company, it was a feeling experienced on dusty buses, in family homes, and during late-night market conversations across South America.

What started as one traveler helping friends discover the continent slowly evolved into a purpose-driven ecosystem of specialist travel brands — always built on authenticity, small groups, and measurable positive impact.

Throughout the 2000s and early 2010s, Viventura grew organically, never chasing mass tourism. The focus remained: small groups, authentic suppliers, fair partnerships, human-first travel.

By the mid-2010s, one brand couldn’t hold all the potential. The model evolved: instead of one giant brand, Ventura became a House of Specialist Brands, each led by someone in love with their region.

Automation and later AI allowed the company to scale operations without losing human connection. Technology became more like an enabler, freeing teams to focus on impact, not admin.

Today, Ventura remains founder-led and values-driven, expanding globally while protecting authenticity.